Before I created Ashley Hatch’s Soccer School, I was navigating the chaotic maze of youth soccer just like you are now — and let me tell you, it wasn’t easy. I’m Ashley Hatch — and after playing soccer for over 20 years, from rec leagues all the way to the NWSL, I’ve learned firsthand what it really takes to succeed at every level of the game.
But I didn’t do it alone.
My parents fought tooth and nail to find the right coaches, the right camps, and the right path forward. We made a lot of mistakes, spent a lot of money in the wrong places, and crossed our fingers more times than I can count. And somehow — with some hustle, a bit of luck, and relentless trial-and-error — I made it to where I am today: entering my 9th pro season and standing as the 5th overall leading goal scorer in NWSL history.
That journey is what inspired me to create Soccer School — because I’ve seen the gap. I hear it all the time from parents: they know their child has potential, but they feel completely unequipped to help them get to the next level.
And that’s the gamble most families take — trying to figure it all out alone. Hoping this camp or that coach will be the answer. Pouring thousands of dollars into the system without knowing if it’ll actually move the needle.
So I flipped the model on its head. I created a shortcut — a smarter way forward.
Soccer School is the bridge between where you are and where you want to go. It gives you direct access to the network, the resources, and the guidance I wish I had from day one.
And let’s be honest: your athlete probably doesn’t want to hear more advice from you or even their local coach. But what if they could hear it from someone they’ve watched score game-winning goals in front of thousands?
Inside Soccer School, you and your athlete get access to me — live, in-person, and alongside my circle of pro-level mentors. Think of it like having me in your corner during a heavyweight title fight… and the opponent? The confusing, overwhelming, and outdated youth soccer system.
Because proximity is power — and Soccer School puts the right people, with the right information, in your life at the right time.
And yes… we’re going to have a blast doing it. Because if we’re not having fun, is soccer even worth it?